The opening marks a symbolic milestone: it is the second Cinema City location in Iași, launched exactly 18 years after the company opened its first cinema in Romania – also in Iași, back in 2007.

With this new multiplex, New Age Media reaches a total of 264 cinema screens available for on-screen and off-screen advertising campaigns, across 21 cities in Romania, further strengthening its position as the country’s leading cinema advertising network.

Raluca Demetriade, Sales Director, New Age Media:
"When the first Cinema City in Romania opened, we had just five screens in our portfolio and commercials were still being projected from film reels – a time- and cost-intensive process. 18 years later, cinema has proven itself as one of the most engaging and effective communication platforms for brands. By expanding our network, we’re offering advertisers premium opportunities to connect with audiences in the most modern and immersive viewing environments.”

The new multiplex in Iași introduces several firsts for the Cinema City brand in Romania: the first multifunctional auditorium, with over 400 seats, a massive screen, and a stage for live events, the first in-cinema gaming zone and the first location to serve pizza and draft beer. This unique concept opens up exciting new possibilities for brand engagement – from creative activations to integrated campaigns, both on-screen and off-screen.